How To Launch Your Own Bag Brand

Published/Updated on:
November 3, 2023

The fashion business is a multi-billion-dollar industry and can be notoriously difficult to break in, especially if you are looking to compete with all the big names in runway couture. But, a less daunting way to get your foot through the door is to get started with accessories, which can often be made at a lower cost and in less time as compared to other high-end clothing items. 

For a budding fashion designer, bags can be a great entry point to make a name for yourself in the local fashion industry. Although there are numerous steps and processes when it comes to bag design and starting your own collection, with a little time, effort and creativity, you can definitely build yourself a successful brand! So, here are some tips to get you started on your journey! 

1. Determine Your Product And Audience Needs

From your bag-making course in Singapore, you would know that there are many different styles of bags being sold in the market today such as satchels, clutches, totes, saddle bags, crossbody bags, backpacks and more. Therefore, do consider developing a unique product idea that not only caters to your target audience’s needs but also compels them to purchase your product. 

Ask yourself these questions. What is the desirability, use and functionality of your product? Will it add value to your customers? What is the main selling point that makes your product stand out among your competitors? 

You should also research your market, competitors as well as target audience thoroughly before coming up with your product plan. A comprehensive research will help you figure out and understand the type of product you should ultimately design. 

2. Calculate The Price Point Of Your Product

The next step to creating a successful brand is determining the price point of your bag collection. What should your target price point be? This is where your market research comes in handy as well! Are you creating a luxury line or something affordable for the girl next door? Take into consideration the material, fabric and overall design of your bags too. 

3. Come Up With Sketches

photo courtesy of behance

Once you have a clear idea of the type of bags you want to create for your brand, it is time to put your creative skills to the test with sketches of your future collection. By this stage, you should already have a vision of the look, material, measurements, functional parts, hardware and other important details that go into designing a bag. 

4. Make A Pattern And Sample

Developing your bag starts with a pattern, which transfers your 3-dimensional idea and sketches into a 2-dimensional sample product. This is the stage where you will be assessing all the different aspects of your bag as you see your vision come to life. If you need to add in necessary details to enhance your collection, here is where you get all your creative juices flowing. 

5. Choose A Reliable Manufacturing Company

Once you are happy with your prototypes, source a manufacturing company that can bring your ideas to life. Perform extensive research to determine if the company understands your creative vision and has the knowledge, resources and expertise to deliver top-quality bags that would set your collection apart in the highly competitive market. 

If you are interested to know more about bag making or would like to enrol in one of our bag-making workshops in Singapore, do check out’s various workshops online. We also have career conversion programmes for those who would like to make a jump from what they are currently doing to our bag-making courses. Contact us today to find out more!

Learn More: 5 Important Factors to Consider Before Pursuing a Path in Fashion

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